Librarian at Large: How the Desire to Meet Students Where They Are Inspired a Social Media Outreach Campaign, Engaging Information Literacy Assessment, and Framework Instruction

Librarian at Large: How the Desire to Meet Students Where They Are Inspired a Social Media Outreach Campaign, Engaging Information Literacy Assessment, and Framework Instruction

How can librarians work to combat the end-of-term panic and distress our students feel, conduct valuable information literacy assessment, and meet students where they are at the same time? Enter the Librarian At Large, your friendly, neighborhood Caped Crusader of a reference librarian! In this session, you’ll see how the library at a small, liberal arts college rolled out a Super social media campaign to engage with students, collect valuable assessment data, and provide point-of-need research assistance and instruction right before the stress of final research assignments could settle in. We’ll show how, over the course of a month, we used multiple avenues of engagement on Facebook and Instagram in combination with information literacy assessment and scaffolded instruction guided by the ACRL Framework -- plus a folding table and chair -- to increase students’ awareness, comfort, and willingness to interact with the library.