Description
Web 2.0 technology doesn't just allow libraries to provide more services and information to patrons, but to interact with our patrons in new ways. Libraries can no longer view their website users as passive audiences, but need to expect and invite active user feedback and participation. Hennepin County Library (HCL) is delving deeply into user engagement as it continuously updates its website, which was completely redesigned in the Fall of 2014. HCL communicates proactively with its users via channels including online reference and feedback forms, social media, and usability testing. An ongoing partnership with the University of Minnesota (U of MN) to conduct usability testing has increased HCL's understanding of their users and the process of user engagement. In this presentation, HCL Senior Librarian Amy Luedtke and U of MN Associate Professor Lee-Ann Breuch will explore what an involved online audience means for HCL and for libraries in general. They will share lessons learned about user engagement and insights into how it can increase the value of the services libraries offer.
Start Date
17-3-2016 10:30 AM
End Date
17-3-2016 11:30 AM
Libraries and Involved Online Audiences: User Engagement in a Web 2.0 World
Web 2.0 technology doesn't just allow libraries to provide more services and information to patrons, but to interact with our patrons in new ways. Libraries can no longer view their website users as passive audiences, but need to expect and invite active user feedback and participation. Hennepin County Library (HCL) is delving deeply into user engagement as it continuously updates its website, which was completely redesigned in the Fall of 2014. HCL communicates proactively with its users via channels including online reference and feedback forms, social media, and usability testing. An ongoing partnership with the University of Minnesota (U of MN) to conduct usability testing has increased HCL's understanding of their users and the process of user engagement. In this presentation, HCL Senior Librarian Amy Luedtke and U of MN Associate Professor Lee-Ann Breuch will explore what an involved online audience means for HCL and for libraries in general. They will share lessons learned about user engagement and insights into how it can increase the value of the services libraries offer.