Description
In the age of Big Data, there is an abundance of free or cheap data sources available to libraries about their users' behavior across the many components that make up their web presence. Data from vendors, data from Google Analytics or other third-party tracking software, and data from user testing are all things libraries have access to at little or no cost. However, just like many students can become overloaded when they do not know how to navigate the many information sources available to them, many libraries can become overloaded by the continuous stream of data pouring in from these sources. This session will aim to help librarians understand 1) what sorts of data their library already has (or easily could have) access to about how their users use their various web tools, 2) what that data can and cannot tell them, and 3) how to use the datasets they are collecting in a holistic manner to help them make design decisions. The presentation will feature examples from the presenters' own experience of incorporating user data in decisions related to design the Bethel University Libraries' web presence.
Start Date
16-3-2016 1:00 PM
End Date
16-3-2016 2:00 PM
Putting it all Together: A Holistic Approach to Utilizing Your Library's User Data for Making Informed Web Design Decisions
In the age of Big Data, there is an abundance of free or cheap data sources available to libraries about their users' behavior across the many components that make up their web presence. Data from vendors, data from Google Analytics or other third-party tracking software, and data from user testing are all things libraries have access to at little or no cost. However, just like many students can become overloaded when they do not know how to navigate the many information sources available to them, many libraries can become overloaded by the continuous stream of data pouring in from these sources. This session will aim to help librarians understand 1) what sorts of data their library already has (or easily could have) access to about how their users use their various web tools, 2) what that data can and cannot tell them, and 3) how to use the datasets they are collecting in a holistic manner to help them make design decisions. The presentation will feature examples from the presenters' own experience of incorporating user data in decisions related to design the Bethel University Libraries' web presence.