Description
Usually the conversation about social media in libraries and archives revolves solely around marketing. However, Luther College's Library and Information Services' Social Media Team has been focusing on how to use social media platforms for research, instruction, and to build awareness of the librarian and archivist skillset in the community. Come learn about impact and logistics of two non-traditional social media projects--a rephotography campaign on Facebook and web reputation education using LinkedIn. With stories, insights, and practical guidance on how to implement these ideas in your own institution, you’ll see how social media can be more than chasing likes and followers. Instead, these platforms can be used to empower your community through information literacy.
Start Date
20-3-2014 2:15 PM
End Date
20-3-2014 3:45 PM
Social Media in Libraries & Archives: It’s More Than Marketing
Usually the conversation about social media in libraries and archives revolves solely around marketing. However, Luther College's Library and Information Services' Social Media Team has been focusing on how to use social media platforms for research, instruction, and to build awareness of the librarian and archivist skillset in the community. Come learn about impact and logistics of two non-traditional social media projects--a rephotography campaign on Facebook and web reputation education using LinkedIn. With stories, insights, and practical guidance on how to implement these ideas in your own institution, you’ll see how social media can be more than chasing likes and followers. Instead, these platforms can be used to empower your community through information literacy.