Description
Learn about how the library at Metropolitan State University leveraged the power of crowdsourcing to develop its new library logo. Attendees will learn more about the importance of visual brand identity, selecting a crowdsourcing design service, and developing a compelling project proposal. Specifically, this session will explore how the librarians at Metro State crowdsourced their logo design to the site Crowdspring. Attendees will learn about selecting a crowdsourcing design service and developing a compelling project proposal. The session will seek to answer the question: Is crowdsourcing a creative project online a viable and cost-effective option for libraries? As a case study, it will explore the importance of visual identity and seek to tentatively answer the question: How well does a library-specific logo improve navigation and a user’s sense of location while navigating a library website, licensed databases, social media profiles, and subject guides?
Start Date
21-3-2013 1:15 PM
End Date
21-3-2013 2:15 PM
Crowdsourcing a Library Logo: One Library’s Experience
Learn about how the library at Metropolitan State University leveraged the power of crowdsourcing to develop its new library logo. Attendees will learn more about the importance of visual brand identity, selecting a crowdsourcing design service, and developing a compelling project proposal. Specifically, this session will explore how the librarians at Metro State crowdsourced their logo design to the site Crowdspring. Attendees will learn about selecting a crowdsourcing design service and developing a compelling project proposal. The session will seek to answer the question: Is crowdsourcing a creative project online a viable and cost-effective option for libraries? As a case study, it will explore the importance of visual identity and seek to tentatively answer the question: How well does a library-specific logo improve navigation and a user’s sense of location while navigating a library website, licensed databases, social media profiles, and subject guides?