Description
Google Analytics is a powerful tool for libraries. At the University of Central Missouri’s James C. Kirkpatrick Library, Google Analytics is being used to track how patrons use (and don’t use) the library’s website. This has provided a wealth of information – and some surprising findings - that can be used by librarians to improve the overall design of the website, identify geographic areas of users, improve marketing, and make needed adjustments to content so that items can be more readily found by patrons. This poster presentation will examine the data collected at JCKL using Google Analytics and discuss how you can get started using Google Analytics to learn about your patrons.
To access the full presentation for this session, click on the "Download" button located to the right.
Start Date
15-3-2012 12:00 PM
End Date
15-3-2012 12:45 PM
Think you know your patrons? Using Google Analytics to Discover Patron Behaviors on the James C. Kirkpatrick Library Website
Google Analytics is a powerful tool for libraries. At the University of Central Missouri’s James C. Kirkpatrick Library, Google Analytics is being used to track how patrons use (and don’t use) the library’s website. This has provided a wealth of information – and some surprising findings - that can be used by librarians to improve the overall design of the website, identify geographic areas of users, improve marketing, and make needed adjustments to content so that items can be more readily found by patrons. This poster presentation will examine the data collected at JCKL using Google Analytics and discuss how you can get started using Google Analytics to learn about your patrons.
To access the full presentation for this session, click on the "Download" button located to the right.