Next Generation Orientation Systems: Cell phone tours at the Undergraduate and Main Libraries at the University of Illinois at Urbana-Champaign

Description

This poster describes the implementation of a self guided cell-phone tour within the Undergraduate and Main Libraries at the University of Illinois at Urbana-Champaign. The most compelling use of mobile technology features immediacy and personalization as the primary goals. Signage throughout the libraries provoke patron curiosity with such questions as "Where am I?" and "What has the Career Cluster done for me lately?" A call to a local phone number provides patrons with the answer, along with an invitation to listen to any of the fifteen pre-recorded messages describing library services, popular resources, or building history and art. As an alternative to the traditional tour and library orientation session, this cell phone tour responds to trends in, and preferences for mobile technology while engaging a broader audience. This poster discusses the implementation and assessment of the cell phone tour, and provides strategies for libraries seeking to incorporate similar technology.

Start Date

18-3-2010 2:40 PM

nextgen_orientation_handout.pdf (155 kB)
nextgen_orientation_handout.pdf

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Mar 18th, 2:40 PM

Next Generation Orientation Systems: Cell phone tours at the Undergraduate and Main Libraries at the University of Illinois at Urbana-Champaign

This poster describes the implementation of a self guided cell-phone tour within the Undergraduate and Main Libraries at the University of Illinois at Urbana-Champaign. The most compelling use of mobile technology features immediacy and personalization as the primary goals. Signage throughout the libraries provoke patron curiosity with such questions as "Where am I?" and "What has the Career Cluster done for me lately?" A call to a local phone number provides patrons with the answer, along with an invitation to listen to any of the fifteen pre-recorded messages describing library services, popular resources, or building history and art. As an alternative to the traditional tour and library orientation session, this cell phone tour responds to trends in, and preferences for mobile technology while engaging a broader audience. This poster discusses the implementation and assessment of the cell phone tour, and provides strategies for libraries seeking to incorporate similar technology.