Description
Many libraries routinely use web analytics, that is the collection and analysis of data about website usage, for the purposes of understanding and optimizing the library user's experience on their web sites. This session will focus on how two libraries, the University of St Thomas and Macalester College, are using different tools to gather data about web site usage in an effort to discover how patrons are using their library's web sites and whether they finding what they are looking for. Oberg and Durrant will give a brief overview of the tools that they are each using for this purpose - Google Analytics at the University of St. Thomas and LibData at Macalester College - and both will share how they are using the data gathered to change their library's web sites to increase the success of their users' experience.
Start Date
18-3-2010 10:00 AM
UST_GoogleAnalytics.pdf
ObergLibTech2010.ppt (2398 kB)
ObergLibTech2010.ppt
Enhancing the Library Users' Web Site Experience with Web Analytics
Many libraries routinely use web analytics, that is the collection and analysis of data about website usage, for the purposes of understanding and optimizing the library user's experience on their web sites. This session will focus on how two libraries, the University of St Thomas and Macalester College, are using different tools to gather data about web site usage in an effort to discover how patrons are using their library's web sites and whether they finding what they are looking for. Oberg and Durrant will give a brief overview of the tools that they are each using for this purpose - Google Analytics at the University of St. Thomas and LibData at Macalester College - and both will share how they are using the data gathered to change their library's web sites to increase the success of their users' experience.