Description

Google Analytics is a powerful tool for libraries. At the University of Central Missouri’s James C. Kirkpatrick Library, Google Analytics is being used to track how patrons use (and don’t use) the library’s website. This has provided a wealth of information – and some surprising findings - that can be used by librarians to improve the overall design of the website, identify geographic areas of users, improve marketing, and make needed adjustments to content so that items can be more readily found by patrons. This poster presentation will examine the data collected at JCKL using Google Analytics and discuss how you can get started using Google Analytics to learn about your patrons.

To access the full presentation for this session, click on the "Download" button located to the right.

Start Date

15-3-2012 12:00 PM

End Date

15-3-2012 12:45 PM

Target Audience

Public Libraries, Academic Libraries, School Libraries, Special Libraries, Technical Services, Public Services

Technical Expertise

basic

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Mar 15th, 12:00 PM Mar 15th, 12:45 PM

Think you know your patrons? Using Google Analytics to Discover Patron Behaviors on the James C. Kirkpatrick Library Website

Google Analytics is a powerful tool for libraries. At the University of Central Missouri’s James C. Kirkpatrick Library, Google Analytics is being used to track how patrons use (and don’t use) the library’s website. This has provided a wealth of information – and some surprising findings - that can be used by librarians to improve the overall design of the website, identify geographic areas of users, improve marketing, and make needed adjustments to content so that items can be more readily found by patrons. This poster presentation will examine the data collected at JCKL using Google Analytics and discuss how you can get started using Google Analytics to learn about your patrons.

To access the full presentation for this session, click on the "Download" button located to the right.