Description
This talk will highlight the marketing and outreach overhaul undertaken by Research Data Services (RDS), a campus-wide group that provides research data management and curation support for the University of Wisconsin-Madison community. Topics covered will include our process of applying user experience and information architecture concepts to our website redesign, strategies for making the most of social media, how we strengthened the RDS brand by asserting new design ideas and utilizing the free software Canva, and an overview of the workflows we developed to streamline our marketing and outreach processes.
Start Date
16-3-2016 3:30 PM
End Date
16-3-2016 4:30 PM
Marketing and Outreach Strategies for Research Data Services
This talk will highlight the marketing and outreach overhaul undertaken by Research Data Services (RDS), a campus-wide group that provides research data management and curation support for the University of Wisconsin-Madison community. Topics covered will include our process of applying user experience and information architecture concepts to our website redesign, strategies for making the most of social media, how we strengthened the RDS brand by asserting new design ideas and utilizing the free software Canva, and an overview of the workflows we developed to streamline our marketing and outreach processes.