Session Title

Getting Started with Google Analytics

Description

Do you want to know the impact you have when you share links to your website or catalog via email social media? Do you think it's important to know how users interact with your website or catalog? Having that anonymous information can help you better understand what content to promote and where to promote it, what programs to offer, and what materials to acquire. If you don't have Google Analytics installed this course will help you get started. If you have Google Analytics on your site and have done nothing else, this course will help understand GA reporting basics, setting up keyword search, tracking campaigns from links, and creating views and filters to help narrow and simplify your data. About me: I work as a Library Information Systems Analyst for Washington County Library. I am Google Analytics Certified. I enjoy all things technology and programming/coding, analytics, and helping the library remain a prominent and relevant part of our community. https://www.google.com/partners/#i_profile;idtf=115238928514469719138;

Start Date

16-3-2016 3:30 PM

End Date

16-3-2016 4:30 PM

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Mar 16th, 3:30 PM Mar 16th, 4:30 PM

Getting Started with Google Analytics

Do you want to know the impact you have when you share links to your website or catalog via email social media? Do you think it's important to know how users interact with your website or catalog? Having that anonymous information can help you better understand what content to promote and where to promote it, what programs to offer, and what materials to acquire. If you don't have Google Analytics installed this course will help you get started. If you have Google Analytics on your site and have done nothing else, this course will help understand GA reporting basics, setting up keyword search, tracking campaigns from links, and creating views and filters to help narrow and simplify your data. About me: I work as a Library Information Systems Analyst for Washington County Library. I am Google Analytics Certified. I enjoy all things technology and programming/coding, analytics, and helping the library remain a prominent and relevant part of our community. https://www.google.com/partners/#i_profile;idtf=115238928514469719138;