Description

As Facebook becomes more popular and mainstream, more nonprofits and libraries are starting pages for their organizations, but a 2010 survey by the Minnesota Council of Nonprofits found that only 11 percent of Minnesota nonprofits with social media sites evaluate or measure the impact it has on their organization.[1] Likewise, many libraries are happily using social media with little or no assessment of its impact. During this panel, Tanya Cothran, Executive Administrator for the international nonprofit Spirit in Action, will discuss: knowing your audience, setting goals/outcomes for social media interactions, the importance of evaluation, metrics for measuring impact, and recent changes and new features of Facebook Pages. Laura Hansen, Reference and Instruction Librarian at the University of St Thomas, will continue the discussion with strategies about using these theories in an academic library setting. The conversation will focus on various social media strategies and assessment tools St Thomas has implemented as it has integrated social media into its library services.

[1] Nonprofit Social Media Survey Report


To access additional session resources, click on the 'Download' button located to the right.

Start Date

14-3-2012 2:45 PM

End Date

14-3-2012 3:45 PM

Target Audience

Public Libraries, Academic Libraries, School Libraries, Special Libraries, Technical Services, Public Services

Technical Expertise

basic

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Mar 14th, 2:45 PM Mar 14th, 3:45 PM

Plan, Execute, Evaluate, Repeat: Social Media for Libraries and Non-Profit Organizations

As Facebook becomes more popular and mainstream, more nonprofits and libraries are starting pages for their organizations, but a 2010 survey by the Minnesota Council of Nonprofits found that only 11 percent of Minnesota nonprofits with social media sites evaluate or measure the impact it has on their organization.[1] Likewise, many libraries are happily using social media with little or no assessment of its impact. During this panel, Tanya Cothran, Executive Administrator for the international nonprofit Spirit in Action, will discuss: knowing your audience, setting goals/outcomes for social media interactions, the importance of evaluation, metrics for measuring impact, and recent changes and new features of Facebook Pages. Laura Hansen, Reference and Instruction Librarian at the University of St Thomas, will continue the discussion with strategies about using these theories in an academic library setting. The conversation will focus on various social media strategies and assessment tools St Thomas has implemented as it has integrated social media into its library services.

[1] Nonprofit Social Media Survey Report


To access additional session resources, click on the 'Download' button located to the right.