Description

Need to do more with less? You can transform your sites and OPAC to be more intuitive and easy-to-use for your patrons -- without any additional funding.

In this hands-on session, you will practice User Experience Observation that is easy to implement in any library or information center setting. You will be guided through creating a testing plan and practice observation techniques with a partner. You will learn about the process for conducting successful user observation, from recruiting patrons to analyzing results. Methods for remote testing will also be covered. You will leave the session able to define the value of User Experience Observation for your organization, to sell the initiative to your stakeholders, and to improve your web presence for your patrons based on evidence-based user experience methods.

This workshop is based on a User Experience Testing initiative which earned the presenters the 2010 Innovation in Action Award from the Minnesota Chapter of the Special Libraries Association (SLA). In their work within the Thomson Reuters intranet team, they have experienced first-hand the transformational power of centering their work around User Experience methods. The result has been sites of higher quality and greater usability -- and more efficient, delighted users.

ABOUT THE PRESENTERS:

  • Margaret Ostrander is a Senior Knowledge Strategist at Thomson Reuters;
  • Kat Jayne is an Intranet Content Strategist at Thomson Reuters.

Start Date

16-3-2011 2:30 PM

End Date

12-3-2011 4:00 PM

Technical Expertise

basic

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Mar 16th, 2:30 PM Mar 12th, 4:00 PM

Don’t Make Them Think: Create an easy-to-use website and catalog for your patrons based on User Experience Observation

Need to do more with less? You can transform your sites and OPAC to be more intuitive and easy-to-use for your patrons -- without any additional funding.

In this hands-on session, you will practice User Experience Observation that is easy to implement in any library or information center setting. You will be guided through creating a testing plan and practice observation techniques with a partner. You will learn about the process for conducting successful user observation, from recruiting patrons to analyzing results. Methods for remote testing will also be covered. You will leave the session able to define the value of User Experience Observation for your organization, to sell the initiative to your stakeholders, and to improve your web presence for your patrons based on evidence-based user experience methods.

This workshop is based on a User Experience Testing initiative which earned the presenters the 2010 Innovation in Action Award from the Minnesota Chapter of the Special Libraries Association (SLA). In their work within the Thomson Reuters intranet team, they have experienced first-hand the transformational power of centering their work around User Experience methods. The result has been sites of higher quality and greater usability -- and more efficient, delighted users.

ABOUT THE PRESENTERS:

  • Margaret Ostrander is a Senior Knowledge Strategist at Thomson Reuters;
  • Kat Jayne is an Intranet Content Strategist at Thomson Reuters.