Over the past ten years, the NBA has instituted numerous rule changes meant to aid offensive production with the goal of increasing attendance and improving the NBA's product. If the NBA has accurately predicted its fan's preferences, these changes should result in increased attendance. Using econometric techniques, I use three different specifications to evaluate this hypothesis using different measures of offensive quality: fast break points, offensive efficiencies, and turnovers per game. The three specifications employed yield consistent results that turnovers, fast break points, offensive efficiency, and points scored for the home team are all positive and significant determinants of attendance.
Copenhaver, Todd, "Does NBA Attendance Respond to Increased Offensive Quality and Production?" (2009). Economics Honors Projects. 21.
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